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Life at Parachute

Meet Daniel Powell, Parachute’s Sr. Design Manager

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Daniel joined the design team just over one year ago and has since helped bring some of Parachute’s biggest moments to market – like launching our first Living Room collection featuring cozy sofas, modern coffee tables, lighting and more. Daniel partners with virtually every team in the organization ensuring every product we put out is shared in it’s most beautiful form from site to store to customer. It’s been a busy year and is sure to be a busy one to come (stay tuned!) so while we had the chance, we got together with Daniel to chat about his time at Parachute and how he got to be here. Naturally, we also threw in Parachute’s most polarizing questions…

Tell us about your day-to-day at Parachute

My typical day-to-day consists of communicating with vendors and making sure product development is moving forward, troubleshooting and working through the inevitable and unforeseen challenges to a new design, and keeping my finger on the pulse of design. In addition, I work closely with our merchant and sourcing teams to assure the success of future seasons by reviewing cost targets and assortment needs. 

How would you describe the culture at Parachute?

The culture of Parachute matches the modern-day needs of individuals by providing flexibility in location and working hours, authentic inclusion of all types of people, and everyone here is truly passionate about what they are working on.

Tell us about where you grew up

I was born and raised in the Bay Area and spent a significant amount of time in downtown San Francisco where my father ran his electrical contracting business. I liked going there and tinkering in the electrical shop, wiring parts together and taking things apart. I loved growing up in the Bay Area because my family had easy access to going on all sorts of adventures together. We were able to spend time in the city, go camping on the coast, or ride dirt bikes in the mountains to name a few. 

How would your closest friends describe you?

I’d like to think they would describe me as creative, clever and considerate. 

What are your interests outside of work?

I’m fortunate enough to work in an industry that overlaps with what I like to do in my own time. I often spend my free time designing lighting and small furniture pieces. In addition, I enjoy kiteboarding and gardening. 

What’s the best advice or feedback you’ve received in your career?

Early in my career, a leader of mine encouraged me to absorb as much information as I could around me, even if it did not pertain to my specific role. Keeping my eyes and ears open and allowing myself to learn through osmosis has taught me more than anything else throughout my career. During my time here at Parachute, I’ve applied this lesson and expanded my knowledge by learning a significant amount about the soft lines side of the home furnishings industry. 

What’s your favorite Parachute product?

Hands down the Linen Box Quilt

What’s one word that comes to mind when you think of the Parachute family?


Cups in the cupboard…right side up or upside down?

Right side up!

Pineapple on pizza?

No way.