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Our Story

We believe that when we take care of our home, it takes care of us. That’s why we make premium quality sheets, towels, robes, rugs and all things soft and wonderful.

Parachute Founder - Ariel Kaye
Parachute Founder - Ariel Kaye
Parachute Founder - Ariel Kaye

A note from
the founder

Home is everything to me. I created Parachute to bring more comfort to your world through premium, accessible essentials. 

Before starting the company, I was a design enthusiast and a super consumer of home goods who couldn’t find a single brand that was high quality, affordable or easy to shop. As someone who spent a decade working in advertising and brand development, I realized there was a hole in the market – and saw a true business opportunity. I launched Parachute in 2014 as an online-only, direct-to-consumer brand focused on creating impeccable bedding. Since then, we’ve expanded into many areas of the home and opened several brick-and-mortar stores across the U.S. – starting with our hometown of Venice, California.

We’ve created a loyal community dedicated to comfort, both online and off. And we’re committed to providing you with exceptional everyday essentials that make you feel at home.

Signature of Ariel Kaye

- Ariel Kaye, Founder and CEO

Before starting the company, I was a design enthusiast and a super consumer of home goods who couldn’t find a single brand that was high quality, affordable or easy to shop. As someone who spent a decade working in advertising and brand development, I realized there was a hole in the market – and saw a true business opportunity. I launched Parachute in 2014 as an online-only, direct-to-consumer brand focused on creating impeccable bedding. Since then, we’ve expanded into many areas of the home and opened several brick-and-mortar stores across the U.S. – starting with our hometown of Venice, California.

We’ve created a loyal community dedicated to comfort, both online and off. And we’re committed to providing you with exceptional everyday essentials that make you feel at home.

Signature of Ariel Kaye

- Ariel Kaye, Founder and CEO

Quality First

Made with love by the world’s best.

From expert Portuguese craftspeople to a fourth-generation American mattress maker – our manufacturers craft our home essentials using only the finest materials.

Quality First

Made with love by the world’s best.

From expert Portuguese craftspeople to a fourth-generation American mattress maker – our manufacturers craft our home essentials using only the finest materials.

Parachute product detail
Parachute product detail
Parachute product detail

Thoughtful Design

The details make the difference

We approach designing each piece with a clean, modern aesthetic – quality is always at the heart and versatility is the goal.

Social Responsibility

Take care of each other.

Our Oeko-Tex certification means our products are safely made without any harmful chemicals or synthetics. 

We also partner with the United Nation’s Nothing But Nets campaign to send life-saving malaria-prevention bed nets to those in need. 

Parachute - Social Responsibility
Parachute - Social Responsibility
Parachute - Social Responsibility