We believe that when we take care of our home, it takes care of us. That’s why we make premium quality sheets, towels, robes, rugs and all things soft and wonderful.
A note from
Before starting the company, I was a design enthusiast and a super consumer of home goods who couldn’t find a single brand that was high quality, affordable or easy to shop. As someone who spent a decade working in advertising and brand development, I realized there was a hole in the market – and saw a true business opportunity. I launched Parachute in 2014 as an online-only, direct-to-consumer brand focused on creating impeccable bedding. Since then, we’ve expanded into many areas of the home and opened several brick-and-mortar stores across the U.S. – starting with our hometown of Venice, California.
We’ve created a loyal community dedicated to comfort, both online and off. And we’re committed to providing you with exceptional everyday essentials that make you feel at home.
- Ariel Kaye, Founder and CEO
From expert Portuguese craftspeople to a fourth-generation American mattress maker – our manufacturers craft our home essentials using only the finest materials.
We approach designing each piece with a clean, modern aesthetic – quality is always at the heart and versatility is the goal.
Our approach to sustainability includes offering GOTS-certified, Oeko-TexⓇ-certified and timeless, durable essentials.
We're also taking steps to address the climate crisis by becoming Climate Neutral Certified and introducing circular programs.