The ivory color is light but not too light that it will show wear easily. It's also soft to walk on barefoot, while some jute rugs can be very itchy.
Love love this jute rug in my kitchen! Perfect and does not show wear! Many thanks!
My wife stabbed her foot on a twig that was embedded in the jute fibers! We were shocked but able to locate and remove the twig from the rug with a pair of pliers without damaging the fibers. I guess that that’s proof that it’s 100% organic.