Feel good things you can feel good about.
What We’re Doing Now: We're taking steps to address the climate crisis with our Climate Neutral certification and circular programs.
Climate Neutral Certified: We're now Climate Neutral Certified! This means, each year we measure our Scopes 1, 2 and 3 emissions (meaning everything from manufacturing our products to the energy used at our stores), compensate for our footprint with verified carbon credits, and implement annual reduction targets – including 1 long-term Science-Aligned Target, which limits our emissions in alignment with the Paris Agreement by 2030.
Introducing Circular Programs: In 2022, we launched our first circular program – the Recycled Down Pillow – which is made of sanitized down from returned Parachute pillows.
What We’re Doing Now: Our approach to sustainability starts by offering timeless, durable essentials and builds with key sustainability certifications.
GOTS Certified Products: Starting with our spring 2022 Organic Collection, a growing selection of our products are now GOTS (Global Organic Textile Standard) certified – the gold standard for organic cotton certification. This means the entire supply chain – from cotton gin to finished product – meets stringent ecological and social criteria set by the GOTS organization, and that harmful chemicals and dyes are not used.
Parachute is now certified to GOTS: certified by Control Union 887265.
OEKO-TEXⓇ STANDARD 100 Certified Products: Our core products are OEKO-TEX® STANDARD 100 certified – meaning they have passed strict testing and are free from harmful levels of over 100 substances known to be dangerous to humans and the environment. Every component of the product is tested, from button to thread.
Responsible Down Standard Materials: We’re committed to purchasing our down materials from RDS-certified suppliers, meaning the down comes from humanely treated ducks and geese, upholds The Five Freedoms of animal welfare, and is sourced as a byproduct of the food industry.
Parachute is now certified to RDS: certified by Control Union 887265.
Global Recycled Standard Certified Products Starting with the Organic Cotton Puff Comforter, we are committed to replacing all our allergy-friendly down alternative with a responsible recycled polyester alternative. GRS certified products contain recycled material that’s been independently verified at every stage of the supply chain. Certified organizations also must meet social, environmental and chemical requirements.
Parachute is now certified to GRS: certified by Control Union 887265.
What We’re Doing Now: We are committed to taking action towards anti-racism – and to DE&I across our organization.
Home for Dreams: The Home for Dreams initiative was established in the fall of 2020. This mentorship and grant program aims to support Black-owned, product-centric businesses with capital, advisory meetings and brand amplification.
Representation (Platforms, Partners and Employees): In 2021, over 50% of our paid influencer budget was dedicated to BIPOC, our percentage of BIPOC ambassadors increased from 19% to 35%, and 30% of our models were BIPOC. Internally, we’ve implemented additional diversity hiring practices – such as utilizing diversity job boards and requiring hiring bias trainings.
Learning and Development: We host quarterly DE&I education sessions led by expert speakers and internal teams, and send out an annual culture survey to gather feedback from the team on the effectiveness of our efforts.
What We’re Doing Now: We partner with ethical manufacturers who share our values and commitments to people and planet. And in industries with higher risk, we choose to source from Fair Trade Certified™ partners.
Fair Trade Certified™ Products Our rugs are all Fair Trade Certified – meaning the factory meets rigorous social, environmental, and economic standards, including: safe working conditions, environmental protection, encouraging sustainable livelihoods and community development.
GOTS Certified Products: The manufacturers of our GOTS-certified products must, at every step from cotton gin to finished product, meet criteria of the International Labour Organisation (ILO), United Nations Guiding Principles on Business and Human Rights (UNGPs), and Organization for Economic Cooperation and Development (OECD). This includes rules around workplace freedoms, child labor, discrimination, health and safety, harassment and violence, living wage gap, working time, precarious employment and migrant workers.
REDD+ Forest Protection in Brazil and Peru
Fulton County Mud Road Landfill Gas Capture
Grassroots Carbon Regenerative Grazing
We’ve set a course to improve our operations, sourcing, supply chain and brand. With each step we take, we see how much there is to do – and know that this is a path of continuous improvement, not a set destination.
Always: Encourage conscious consumption by making timeless, durable products you’ll love forever. Incorporate stewardship of our planet into our business decisions.
2022: Became Climate Neutral Certified: measuring and compensating for total brand carbon emissions, and committing to short and long term reductions. Launched our first circular program.
2023: Improve packaging: Transition out of vinyl, incorporate more sustainable materials.
Always: Responsibly manufacture products designed to last using premium materials.
2022: Launched organic cotton and recycled polyester into our products featuring GOTS certified bedding and towels and GRS certified recycled polyester filled comforters. Launched a living room collection with sustainably sourced wood.
2023: 100% of cotton sourced sustainably (organic, regenerative, recycled, etc.). Over 50% of wood FSC certified.
2024: Replace all virgin polyester with recycled polyester.
Always: Ensure we work with ethical manufacturers.
2022: Launched Fair Trade Certified products, starting with a refreshed rug collection.
2023: Expand Fair Trade Certified products to include a minimum of 3 product categories.
Always: Representation matters. Maintain an equitable environment that fosters inclusion.
2022: 50% of leadership female-identifying and/or from underrepresented groups, anonymous employee feedback platform.
2023: Launch Employee Resource Groups, 2 paid service days a year, Cornell University Diversity and Inclusion Certificate Program completed by all members of executive and HR/Recruiting teams.