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The perfect towel does exist.

Our towels perfectly balance softness, absorbency and durability for an exceptional bathing experience.

  • Detail photo of a waffle towel


    For a honeycomb-textured towel with a spa-inspired look.

    Shop Now

  • White Featherweight Plush

    Featherweight Plush

    For a plushy-soft towel that’s impossibly lightweight.

    Shop Now

  • Detail photo of a classic towel

    Classic Turkish Cotton

    For our exceptionally plush take on the luxury hotel towel.

    Shop Now

  • Detail photo of a soft rib towel

    Soft Rib

    For a supremely soft towel that dries like a dream.

    Shop Now

  • Detail photo of an organic cotton towel

    Organic Cotton

    For a sustainable towel with naturally soft, nubby texture.

    Shop Now

  • Detail photo of a fouta towel

    Fouta Stripe

    For a Mediterranean-style towel that’s understatedly cool.

    Shop Now

"It seems like this towel will only get better with time, as the long-staple Turkish cotton was unharmed by the washing process — its absorbency only intensifying."

"Thanks to a sculpted design, they’re actually able to dry faster."

"Indulgent but useful."

"These towels will absolutely be the reason morning showerers show up late to work. The sculpted rib design hits all the right marks aesthetically."

Waffle Towels

Light, quick-drying honeycomb.

Featherweight Plush Towels

Impossibly light-yet-plush.

Classic Turkish Cotton Towels

Plush yet quick-drying, soft yet absorbent.

Soft Rib Towels

Supremely soft with modern ribbed texture.

Organic Cotton Towels

Naturally soft and nubby.

Fouta Stripe Towels

Flat woven front, soft terry back.

The Reviews Are In

  • ★★★★★


    The Parachute towels are the best. They are soft, wash beautifully, and last longer than more expensive ones.

    Jean P. - Verified Buyer

  • ★★★★★

    So Soft and Absorbent

    These towels are great. Soft, absorbent, and dry quickly.

    Laura M. - Verified Buyer

  • ★★★★★

    Best Towels Ever!

    I love these towels! I have searched high and low for a soft, absorbent, luxurious towel. These get a 10+.

    Rita S. - Verified Buyer

  • ★★★★★

    Super Soft

    They are incredibly soft and absorbent. I have run a couple of washes and they seem to remain soft.

    Tomasz K. - Verified Buyer

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