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The perfect towel does exist.

Our towels perfectly balance softness, absorbency and durability for an exceptional bathing experience.

Shop Towels by Material

  • Detail photo of a soft rib towel

    Soft Rib

    For a supremely soft towel that dries like a dream.

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  • Detail photo of a classic towel

    Classic Turkish Cotton

    For our exceptionally plush take on the luxury hotel towel.

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  • Detail photo of an organic cotton towel

    Organic Cotton

    For a sustainable towel with naturally soft, nubby texture.

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  • White Featherweight Plush

    Featherweight Plush

    For a plushy-soft towel that’s impossibly lightweight.

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  • Detail photo of a waffle towel


    For a honeycomb-textured towel with a spa-inspired look.

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  • Detail photo of a fouta towel

    Fouta Stripe

    For a Mediterranean-style towel that’s understatedly cool.

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People Logo

"It seems like this towel will only get better with time, as the long-staple Turkish cotton was unharmed by the washing process — its absorbency only intensifying."

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"Thanks to a sculpted design, they’re actually able to dry faster."

Esquire Logo

"Indulgent but useful."

Men's Journal Logo

"These towels will absolutely be the reason morning showerers show up late to work. The sculpted rib design hits all the right marks aesthetically."

Featherweight Plush Towels

Impossibly light-yet-plush.

A stack of featherweight plush towels in haze, charcoal and white
White featherweight plush towel

Classic Turkish Cotton Towels

Plush yet quick-drying, soft yet absorbent.

A woman in a bathtub with a dusty greyish purple towel hanging over the side
Bone classic towel detail

Soft Rib Towels

Supremely soft with modern ribbed texture.

A stack of bone soft rib towels on a wooden stool
Detail photo of grey soft rib towel

Organic Cotton Towels

Naturally soft and nubby.

Stack of willow and white organic cotton towels on a bench
Willow organic cotton towel

Waffle Towels

Light, quick-drying honeycomb.

A stack of charcoal and white waffle towels on a bathroom counter
Light grey waffle towel detail

Fouta Stripe Towels

Flat woven front, soft terry back.

Fouta stripe towels hanging by an outdoor shower
Cream fouta stripe towel

The Reviews Are In

  • ★★★★★


    The Parachute towels are the best. They are soft, wash beautifully, and last longer than more expensive ones.

    Jean P. - Verified Buyer

  • ★★★★★

    So Soft and Absorbent

    These towels are great. Soft, absorbent, and dry quickly.

    Laura M. - Verified Buyer

  • ★★★★★

    Best Towels Ever!

    I love these towels! I have searched high and low for a soft, absorbent, luxurious towel. These get a 10+.

    Rita S. - Verified Buyer

  • ★★★★★

    Super Soft

    They are incredibly soft and absorbent. I have run a couple of washes and they seem to remain soft.

    Tomasz K. - Verified Buyer

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