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The Softest Towel Imaginable

A bone soft rib towel hanging over the side of a tiled bath tub


4.2 on 300+ reviews

Dry off in unparalleled softness with this modern collection of quick-drying towels.

  • Modern style, supreme softness.

  • Exceptionally absorbent – dries like a dream.

  • Sculpted rib design allows for faster drying time.

  • Crafted via Spinsoft Technology to be supersoft, fluffy and long-lasting.

An agave blue-green soft rib towel hanging over the side of a bathroom counter
Canyon-red soft rib towels in a bathroom
People Logo

"It seems like this towel will only get better with time, as the long-staple Turkish cotton was unharmed by the washing process — its absorbency only intensifying."

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"Thanks to a sculpted design, they’re actually able to dry faster."

Esquire Logo

"Indulgent but useful."

Men's Journal Logo

"These towels will absolutely be the reason morning showerers show up late to work. The sculpted rib design hits all the right marks aesthetically."

Shop The Look

The Reviews Are In

  • ★★★★★


    The Parachute towels are the best. They are soft, wash beautifully, and last longer than more expensive ones.

    Jean P. - Verified Buyer

  • ★★★★★

    So Soft and Absorbent

    These towels are great. Soft, absorbent, and dry quickly.

    Laura M. - Verified Buyer

  • ★★★★★

    Best Towels Ever!

    I love these towels! I have searched high and low for a soft, absorbent, luxurious towel. These get a 10+.

    Rita S. - Verified Buyer

  • ★★★★★

    Super Soft

    They are incredibly soft and absorbent. I have run a couple of washes and they seem to remain soft.

    Tomasz K. - Verified Buyer

Sustainability Commitments

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Climate + Earth

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Responsible Materials

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Diversity, Equity + Inclusion

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Ethical Manufacturing