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The Softest Towel Imaginable

Stack of Bone Soft Rib Towels on a wooden bathroom stool
Ochre stack of soft rib towels hanging over a sink
Stack of clay soft rib towels hanging over a bathroom sink
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4.5 on 300+ reviews

Dry off in unparalleled softness with this modern collection of quick-drying towels.

 Modern style, supreme softness.

Exceptionally absorbent – dries like a dream.

Made from 100% long-staple Turkish cotton.

Sculpted rib design allows for faster drying time.

Crafted via Spinsoft Technology to be supersoft, fluffy and long-lasting.

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"It seems like this towel will only get better with time, as the long-staple Turkish cotton was unharmed by the washing process — its absorbency only intensifying."

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"Thanks to a sculpted design, they’re actually able to dry faster."

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"Indulgent but useful."

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"These towels will absolutely be the reason morning showerers show up late to work. The sculpted rib design hits all the right marks aesthetically."

Soft rib towels in white, bone, light grey, ochre, clay, moss, and dark grey hanging in a row

Soft Rib Towels

Made from 100% long-staple Turkish cotton, these towels feature a sculpted rib design for a fresh look and faster drying time.

  • Woman with her hear wrapped up in a resort stripe towel

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The Reviews Are In

  • ★★★★★


    The Parachute towels are the best. They are soft, wash beautifully, and last longer than more expensive ones.

    Jean P. - Verified Buyer

  • ★★★★★

    So Soft and Absorbent

    These towels are great. Soft, absorbent, and dry quickly.

    Laura M. - Verified Buyer

  • ★★★★★

    Best Towels Ever!

    I love these towels! I have searched high and low for a soft, absorbent, luxurious towel. These get a 10+.

    Rita S. - Verified Buyer

  • ★★★★★

    Super Soft

    They are incredibly soft and absorbent. I have run a couple of washes and they seem to remain soft.

    Tomasz K. - Verified Buyer

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