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A person wearing a plush white robe and drying their hands on a spa-blue towel

Classic Turkish Cotton Towels

Take 15% off with our convenient bath bundles. Experience our exceptionally plush take on the luxury hotel towel.

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"It seems like this towel will only get better with time, as the long-staple Turkish cotton was unharmed by the washing process — its absorbency only intensifying."

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"Indulgent but useful."

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"Thanks to a sculpted design, they’re actually able to dry faster."

A white towel hanging on a bath tub faucet
A person with a grey towel wrapped around their body

The Reviews Are In

  • ★★★★★


    The Parachute towels are the best. They are soft, wash beautifully, and last longer than more expensive ones.

    Jean P. - Verified Buyer

  • ★★★★★

    So Soft and Absorbent

    These towels are great. Soft, absorbent, and dry quickly.

    Laura M. - Verified Buyer

  • ★★★★★

    Best Towels Ever!

    I love these towels! I have searched high and low for a soft, absorbent, luxurious towel. These get a 10+.

    Rita S. - Verified Buyer

  • ★★★★★

    Super Soft

    They are incredibly soft and absorbent. I have run a couple of washes and they seem to remain soft.

    Tomasz K. - Verified Buyer

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In-Store Pickup

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We have 26 locations across the U.S.