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Life at Parachute

Welcome to West Hollywood

Written By
Parachute Team
Photographs By
Jessica Schramm
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West Hollywood we have arrived! Our newest brick and mortar outpost – The Design Studio – functions as both a retail store and an interior design workspace. Beyond our beautifully curated assortment of home essentials, there is a dedicated area for design appointments, and a work table where interior designers can bring clients to select and create design schemes with Parachute goods!  

Our new neighborhood is full of pride, beautiful people and a killer design sensibility! We can't wait to see how shoppers react to our new concept! To get even more info, we turned to Nicole Collins, Director of Retail People Ops, to give us the lowdown on the West Hollywood Design Studio. 

Welcome to West Hollywood! Where is the Design Studio located?

We are located at 804 N La Cienega Blvd, Los Angeles, CA 90069!

We are all eager to know more...what is a Parachute Design Studio?

This is our first Design Studio and will function as a hybrid retail store and design workspace. The WeHo store will have a selection of our top essentials for customers to browse. The key differentiator here is that we have a dedicated space where designers can bring their clients to create design schemes incorporating Parachute products with the support of our Trade and Design Service teams. The space is intentionally very flexible, so that we can host industry events and special installations, and present our assortment in new and exciting ways. Select store locations have in-store design appointments for customers as well - so we're excited to have this space as a dedicated workspace for the design community. 

How will you work with interior designers at this store?

We have a dedicated design workspace within the store where interior designers can review fabrics, decor and furniture styles alone or with clients. The store sits in the middle of the La Cienega Design Quarter making it an easy stop for our interior clients as they shop and create beautiful homes.  

Why West Hollywood?

West Hollywood is THE destination for all things creative. The Design Studio is in good company in the Design Quarter and is walking distance from many fine dining restaurants and unique shopping experiences on Melrose Place. This is our fourth location in the Los Angeles area and we are so happy to cater to our customers who live in the heart of the city! 

What makes West Hollywood special?

West Hollywood is home to the Sunset Strip, the Pacific Design Center and legendary music venues like The Troubadour and The Roxy. Brimming with boutiques, sidewalk cafes, street art, rooftop bars and history – West Hollywood is (and has always been) an eccentric and glamorous destination. West Hollywood is also the epicenter of LGBTQ+ culture. It was the site of the first ever permitted Pride parade in 1970. Pride flags line the streets and we are proud to be a part of such a welcoming community.

Does the new store offer in-person design consultations?

YES! Book an appointment with one of our expert stylists. We offer 30 and 60 minute consultations where you’ll get personalized recommendations and a custom room plan! This is the perfect  Whether you’re fully reimagining your space or looking for a little refresh, our stylists are here to help.