With Parachute Pasadena and Charlotte now open, our retail team set their sights on a new midwest location to join Chicago – today we welcome Parachute Edina in the Twin Cities of Minnesota! It’s not often a team of Southern Californians get to experience the harsh winter months of Minnesota but this year, we made that a reality. We talked to Nicole Collins, our Director of Retail People Ops about what customers can expect from our largest store to-date and how the team acclimated to the local area… and winter weather.
Congrats on opening the 15th Parachute store! Where can we find it? :We’ve just added a store near the Twin Cities in Minnesota! Come visit us at the Galleria at 3165 Galleria, Edina, MN 55435.
Edina is Parachute’s largest store to-date. What kind of experience can shoppers expect when they visit? :Customers will get to take a journey through the entire home with us. The store will keep the same comforts of home like the welcoming fireplace you see in many of our stores, but given the size of this space, we’ve dedicated rooms to specific product categories – two bedrooms, a nursery, a tiled kitchen and bath. This is also our first store with a fitting room for trying on our robes and loungewear lines.
Is the Edina store hiring? If so, where can people apply?:Yes! We can’t wait to connect with our community and continue building out our team. If you or someone you know is right for one of our roles please get in touch!
What local Minneapolis eats / drinks did you try while you were building out the store?:COV has been our go-to. Not only is it right next door but the atmosphere and food are fantastic! Some of our Minneapolis team members have also treated us to nights out at Spoon and Stable, Mexican food at Colita and cocktails at Martina. We also hear Parlour Bar has the best burger in-town so it’s on the list!
As a team who’s used to the warm California sunshine, tell us what it was like opening a store in the peak of a Minnesota winter. :IT’S COLD! I mean I can see what’s happening on my weather app, but when you wake up and it says -3 it’s really just hard to comprehend! Luckily between the skywalks and Edina being a place where you can do almost everything you need, I was able to stay pretty warm. Minneapolis is prepared for those of us who are not!
What’s next for Parachute in Minnesota?:What’s next…well, we are so excited about opening in Edina and being part of the community we really can't wait to settle in, get cozy, and get to know more of the locals and who knows what can happen from there! Stay tuned!