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Design

3 Ways to Style the Beds You See in Our Retail Stores

Bed display in the Brooklyn Store
Written By
Neelofer Lodhy
Photographs By
Jessica Schramm for Parachute
@parachutehome
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One of our favorite ways to celebrate the changing seasons is by outfitting the beds in our stores with all new linens. We pride ourselves on creating fresh looks that our clients can recreate in their own homes. Styling shouldn't be a stressor, instead it should be fun, creative and cozy! We have stores across the U.S. that are eager to help shoppers layer, mix and match their perfect bedscape. Let us help you "make your bed" with these three inspiring looks straight off the retail floor.

Washed Velvet Bedding in Chicago Store.

Autumn in New York

As if New York couldn’t be more romantic during the fall, our SoHo store turned up the heat with the display of our new Washed Velvet Quilt. The quilt's opulent fabric and horizontal tufts require minimal assets for styling. To add versatility, the store has two Euro Pillows with Blush Linen Shams at the headboard as well as a Vintage Linen Body Pillow in White. To add a pop of color, a Vintage Linen Lumbar Pillow in Ochre adds a touch of warmth.

Wood bed frame in store.

California Dreamin'

“I wanted to create a clean, minimal look that highlights the beauty of the Lawson-Fenning Ojai Bed,” said Tess Gargrave, Silver Lake Store Manager. To embrace the changing of the season, our Silver Lake store used the new Honeycomb Duvet Cover Set in Black with Surplus Linen Sheets, creating a moody color palette. The contrast of the honeycomb weave and the linen sheets adds a great deal of texture and dimension to the bed display. Next they added our new Linea Coverlet and Shams in Cream to lighten up the look. We love the unexpected drop of cream as it further pulls out the texutre in the honeycomb. The coverlet is draped at the end of the bed for an extra layer of comfort for cooler evenings. Plus, it looks chic. They topped off the look with a decorative Lumbar Linen Pillow in Natural. You can never have too many pillows!

Bed in Chicago store

Chilly in Chi-Town

Our Lincoln Park storefront leaned into fall with a harvest color scheme for their bed. Using the Honeycomb Duvet Cover Set in Cream and the Ribbed Quilt in Ochre, the team created a layered bedscape ripe for dreaming. Styled with a fold at the head of the bed, this look showcases the smooth, natural linen found on the other side of the duvet. At the bottom of the bed, our new Ribbed Quilt in Ochre is elegantly folded and draped providing not only a sophisticated look, but an extra layer of warmth. The vibrant pop of color really makes this look pop! Beyond standard shams, the look is completed with the addition of two Euro Pillows in White Matelasse and a decorative lumbar with a Linen Pillow Cover in Ochre for a dreamy, plush finish.