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We believe that high quality, smart design and personal comfort shouldn’t cost a fortune – and that above all – you should start and end your day feeling your very best.
“We started by rethinking the basics of Bedding...now we’re revolutionizing home textiles.”
Years ago while traveling through Italy, I found myself in a picturesque hotel on the Amalfi Coast. After a long day, I got to my room ready to unwind. I pulled back the duvet, arranged the pillows to my liking, crawled into bed...and found perfection that I didn’t know existed. Those sumptuous sheets were softer than anything I had ever experienced.
I returned home from Italy on a quest for that perfection. It was a search that left me frustrated, confused and disappointed. You spend ⅓ of your life in bed, so your sleep experience matters. Yet I couldn’t find a single brand that was high quality, beautiful, affordable and convenient to purchase. They say if you can’t find it, create it. And so I did.
In January 2014, Parachute launched with an assortment of Bedding essentials. A couple weeks later, we were sold out of inventory. I knew we’d connected with people and were providing an experience they’d been lacking. I made it my mission to grow the business with their needs in mind. Enjoy Parachute.
Founder and CEO
Made With Love, By the World’s Best
Our home essentials are designed in Venice Beach. We then travel the globe to locate the best mills to make them. By collaborating with expert craftsmen, we’re able to deliver a premium quality product that upholds the high standards and heritage of that region. Our partners’ passion for textiles is demonstrated through their attention to detail.
Our Bedding is manufactured by true artisans who have been weaving world class linens for over 80 years. Our Percale and Sateen fabrics are made of the finest long-staple Egyptian cotton and spun in one of Tuscany’s world renowned mills. Our Linen line is produced in the Guimarães region in northern Portugal, where textile production has thrived since the 18th century. To top it off, our Basics are available with all natural European white down or hypoallergenic down alternative filling.
We sourced the finest Turkish cotton from the Aegean region, recognized for its rich history of creating exceptional Towels. Through innovative Aerocotton technology, our Bath Collection is quick drying and offers unparalleled softness, absorbency and durability. You’ll feel the difference.
We believe the details make the difference.
From Pillowcases with a tidy back envelope closure to Towels that feature a modern, ribbed dobby, our home essentials incorporate thoughtful details that are uniquely Parachute. Our unfussy style and natural color palette – inspired by the simple, effortless beauty of Parachute’s Venice Beach headquarters – appeal to a variety of design aesthetics.
We partner with Nothing But Nets, an organization providing safe sleep to those in need. Social responsibility has been implicit to Parachute’s business model from the start. Our dual intent is to provide a luxurious sleep experience and to give back, which is why we partner with the United Nations Foundation’s Nothing But Nets campaign.
Nothing But Nets is a global, grassroots campaign created by the United Nations Foundation to prevent malaria, a leading killer of children in sub-Saharan Africa. Nothing But Nets has raised more than $60 million to deliver more than 10 million bed nets to families in need.
For every Venice Set sold, we send one life-saving malaria prevention bed net to people in need through Nothing But Nets. You can also join in our efforts to raise awareness and make an impact by contributing a $10 donation to Nothing But Nets at checkout. Learn more about our donations and how you can help here.