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Our Story

We believe that when we take care of our home, it takes care of us. That’s why
we make premium quality sheets, towels, robes, rugs and all things soft and wonderful.

Founder's Note

Home is everything to me. I created Parachute to bring more comfort to your world through premium, accessible essentials. Before starting the company, I was a design enthusiast and a super consumer of home goods who couldn’t find a single brand that was high quality, affordable or easy to shop. As someone who spent a decade working in advertising and brand development, I realized there was a hole in the market – and saw a true business opportunity. I launched Parachute in 2014 as an online-only, direct-to-consumer brand focused on creating impeccable bedding. Since then, we’ve expanded into many areas of the home and opened several brick-and-mortar stores across the U.S. – starting with our hometown of Venice, California.

We’ve created a loyal community dedicated to comfort, both online and off. And we’re committed to providing you with exceptional everyday essentials that make you feel at home.

- Ariel Kaye, Founder and CEO

Founder's Note

Quality First

Made with love,
by the world’s best.

Our home essentials are proudly designed in Los Angeles and responsibly manufactured by expert craftspeople around the globe, using only quality materials.

Our home essentials are proudly designed in Los Angeles and responsibly manufactured by expert craftspeople around the globe, using only quality materials.

Thoughtful Design

The details make
the difference.

We obsess over every stitch, fold, finish and hue – and approach designing each piece with a clean, modern aesthetic.

SOCIAL RESPONSIBILITY

Take care of
each other.

Our home essentials are safely made without any harmful chemicals or synthetics. We also partner with the United Nation’s Nothing But Nets campaign to send life-saving malaria-prevention bed nets to those in need.

SOCIAL RESPONSIBILITY

Take care of each other.

Our home essentials are safely made without any harmful chemicals or synthetics. We also partner with the United Nation’s Nothing But Nets campaign to send life-saving malaria-prevention bed nets to those in need.

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Nothing But Nets is a global, grassroots campaign created by the United Nations Foundation to prevent malaria, a leading killer of children in sub-Saharan Africa. Learn More