With the addition of our Laundry Detergent, we are proud to now be Leaping Bunny Certified, a designation that upholds the highest standards of compassion for animals in cosmetics and household products. Ambiguous claims can make it difficult to know which among your favorite brands test on animals (at any level) – and which don’t. We are committed to producing laundering products that are ethically made from start to finish, because cruelty-free is the only way to be.
Watch Out for Imposters
In a time where information is easily accessible, everyone has the opportunity to be an expert. This has given rise to the conscious consumer – an amazing customer in our eyes! But even in an age of product transparency, there is still room for evasive and false messaging. While some items say they are cruelty-free, those claims may only refer to the finished product. Most animal testing actually occurs at the ingredient level. Even brands who maintain that they do not experiment on animals may, in fact, be contracting a third party to do the testing – therefore, misleading consumers in their attempts to shop ethically. So. Not. Cool.
Leaping Bunny Certification: The Facts
In an effort to hold companies responsible and help consumers navigate ethical products, eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics. From there, they created the Leaping Bunny Certification, an internationally recognized logo that helps make shopping for animal-friendly goods an easier and more trustworthy experience.
All companies that are Leaping Bunny Certified must comply with the Corporate Standard of Compassion for Animals. This is a voluntary pledge that companies make to remove animal testing from every stage of development. To ensure the standard is upheld at all levels, the company’s ingredient suppliers also make the same pledge – resulting in products that are 100% free of animal testing.
Cruelty-Free Every Step of the Way
Seeing the Leaping Bunny Certification on your household or cosmetic goods ensures that your favorite brands are keeping it real. Holding everyone accountable at each level of development ensures that animal testing is never a factor in production. Companies that have taken the pledge to create cruelty-free products must also be open to independent audits and recommit to the program annually.